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Posted on Jan 4, 2017

Preventing Date Rape, One Polished Nail at a Time

Undercover Colors (https://twitter.com/undercovercolor?lang=en) is a new company that has come out with a product that detects the presence of date rape drugs in drinks. It is a nail polish that women wear on their nails. When they dip their fingernail in the drink it detects Rohypnol, Xanax, or Ecstasy all date rape drugs. When there is a drugs in the drink the nail polish will change color. This product is still being tested and is not yet on the market.

This product was created by four engineering students at North Carolina University. They wanted to help give women more protection against date rape. According to the Center for Disease Control one in five women report experiencing rape at some time. The product was developed in 2014 but has attracted many investors.

This company raised over $55 million in equity financing with over 49 investors. David Gardner an investor says that many parents look at this product as a good product when they send their daughters off to college. When this product is used it will change things. He views the product as a deterrent rather than a protection device. Because those that commit these crimes will know that it is on the market.

The four engineering students believed that they could create a product that helped others. Tyler Confrey-Maloney a co-founder of the company says they put themselves on the line when they began testing the product. He and Stephen Gray another co-founder and chief operating officer at the company volunteer at the Wake County Sexual Assault and Domestic Violence Center regularly.

The company has attracted well known investors like Shark Tank investor Mark Cuban and Cindy Whitehead a former CEO of a female sexual health company called Sprout. She is official marketing advisor to the company. She is helping to determine a marketing strategy for bringing Undercover Colors to the market.

Undercover Colors was developed by four undergraduate students at NC State University’s College of Engineering, Ankesh Madan, Stephen Gray, Tasso Von Windheim, and Tyler Confrey-Maloney. They combined chemistry with traditional cosmetics to create a nail polish. Before this product there were very few ways to detect date rape drugs in beverages.